Boyfriend or Brand Deal? Dating in the Age of Social Media

Amanda and Amelia are back — battling 2026 London rain, low vitamin D, and the emotional hangover of being back in real life. ☁️

After a quick “turning or grinding” check-in, they dive into the viral question taking over social media: Is it actually embarrassing to have a boyfriend now?

Inspired by a headline-grabbing Vogue article, this episode explores how modern dating, social media, and validation culture have changed the way we experience relationships — and why posting your partner online suddenly feels… questionable.

They get into:

• Why people are hiding their relationships online

• The rise of the “soft launch” vs hard launch debate

• When relationships become content instead of connection

• Oversharing, audience validation, and online pressure

• Why breakups feel worse when they’ve been public

Amanda shares her experience of putting relationships online — and the regret that followed — while Amelia questions whether privacy is the real power move in modern dating.

Because maybe the problem isn’t having a boyfriend… it’s needing the internet to approve of him.